• Clear space
  Reserve a margin equal to the cap-height of the wordmark on every side.
• Min digital size
  Wordmark · 140 px wide. Stamp · 48 px square.
• Min print size
  Wordmark · 1 in / 25 mm. Stamp · 0.5 in / 12 mm.
• Always
  Use approved files. Keep proportions intact. Honor color pairings.
• Never
  Stretch, recolor outside palette, add drop shadows, place on busy photography.

Lead with deep navy as the dominant surface. Pair with warm white as breathing room. Use taupe sparingly — for accents, frames, and a touch of Southern warmth.

• — Pure black surfaces (use Midnight or Deep Navy)
• — Pure white (use Warm White / Paper)
• — Loud accent colors (red, neon, hot pink)
• — More than 2 brand colors per composition
• — Saturated gradients across the wordmark

• 01Speak from the first person. Use real details — names, places, weather.
• 02Lead with gratitude and humility, not hype.
• 03Talk about faith the way you would over coffee. Personal, not preachy.
• 04Use "y'all" sparingly and only when it's natural.
• 05Let songs and shows speak for themselves; resist over-explaining.

• 01Don't use industry jargon ("the project," "this era," "drop").
• 02Don't lean on emojis or exclamation points to manufacture warmth.
• 03Don't self-promote without giving something back to the listener.
• 04Don't hide your faith — but don't weaponize it either.
• 05Don't mimic mainstream country tropes that aren't yours.